Successive models of the Transporter had been utterly reliable for over 60 years. Unfortunately, through no fault of the UK client, the launch of the latest model was running late. As expectations built, interest waned.

Fulfilling advanced orders and regaining trust.

By empathising with patient customers we turned a problem into a creative opportunity. As part of a £2 million multi-channel campaign, executions of a 12 page self-mailer were written and produced for different industry sectors, as well as for owner drivers and fleet operators. (Not to mention a suite of 34 fulfilment letters.)

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