Kuoni Sea Shot DPS Kuoni Sea Shot DPS Kuoni Sea Shot DPS Kuoni Sea Shot DPS
Client Said…

“The creative work won the day. We tested the concepts among stakeholders and the response was overwhelming”

Where they were

A few decades ago, Kuoni was a household name synonymous with long-haul holidays. However, over the years, there had been an erosion of their brand positioning due to both new entrants into the market, and a certain inconsistency in Kuoni’s approach.

Where they wanted to be

In a sector where companies sell identical locations, investing in the brand is crucial. The task was to re-establish Kuoni’s brand leader status, encourage sales and attract a more upmarket audience – to be the go-to brand, not a me-too brand.

Campaign idea
‘No-one knows the planet like us’

We discovered that, as a pioneering travel company, Kuoni had a heritage that could be exploited as a key differentiator. By launching with large spaces (commensurate with a brand leader) featuring aspirational images, and by putting the ‘planet’ logo at the very centre of the communication, we were on our way.

Return on Creativity

Destination - re-built brand awareness.

© 2012 Paul Austin | website design: jimdesign