Likeable advertising sells

Not long ago, Campaign magazine published a chart showing the correlation between award-winning advertising and consumer response.

It illustrated perfectly that if your advertising is liked, your product is liked, and people will want to buy it. Likeable advertising sells.
And today it can be proved once again with hard data.

According to the Gunn Report, an annual, global review of advertising awards, award-winning creative communication is 2.5 times more likely to be effective than work that’s unrecognised.

It makes a pretty convincing commercial case for creativity. In fact what I like to call R.O.C. ‘Return on Creativity’.

I’ve been fortunate to work with some very talented people, both agency and client side, receiving awards spanning three decades right up to today.

→ Return on Creativity
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  • D&AD Silver Nomination
  • 4 Campaign Poster Awards
  • 2 Creative Circle Golds
  • 6 Creative Circle Silvers
  • Cannes Gold Lion
  • 3 British Television Awards
  • 4 Additional entries in D&AD
  • Art Directors Club of New York
  • The One Show
  • Campaign Outdoor Advertising Hall of Fame
  • MAA Best Award
  • IPM Gold